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Author: Rob Lewis

This author has written 11 articles
Why Humanities Majors Make the Best AI Product Managers
Why Humanities Majors Make the Best AI Product Managers

Why Humanities Majors Make the Best AI Product Managers

  • Post author:Rob Lewis
  • Post published:July 1, 2026
  • Post category:AI/Case Study/Personal

The Best-Trained Product Managers for the AI Era Didn't Study Computer Science There's a hiring assumption baked into most tech companies that's about to become a serious liability: that the…

Continue ReadingWhy Humanities Majors Make the Best AI Product Managers
marketing dashboard analytics laptop
UTM Tracking for Marketing Attribution

Your Website Should Know Where Your Visitor Came From

  • Post author:Rob Lewis
  • Post published:June 15, 2026
  • Post category:AI/Case Study

Your Website Should Know Where Your Visitor Came From An SMB owner spending $5,000 a month on Google Ads, Facebook, and email marketing has the same urgent question every month:…

Continue ReadingYour Website Should Know Where Your Visitor Came From
local.pet UX
AI produced Local.Pet

Case Study: Local.Pet, Local.Dog, Vetsnear.me

  • Post author:Rob Lewis
  • Post published:May 11, 2026
  • Post category:AI/Case Study

The problem Pet owners search across a fragmented landscape, Yelp for vets, Google for groomers, Rover for sitters, Facebook for trainers. None are pet-first; none reliably surface attributes what pet…

Continue ReadingCase Study: Local.Pet, Local.Dog, Vetsnear.me
developer terminal claude code workspace clean modern
developer terminal claude code workspace clean modern

Practical Lessons from the Anthropic Plugin Ecosystem

  • Post author:Rob Lewis
  • Post published:May 5, 2026
  • Post category:AI

Most of the AI conversation in 2026 happens at the model layer, which model is best, which is cheapest, who shipped the new capability this week. That conversation is interesting…

Continue ReadingPractical Lessons from the Anthropic Plugin Ecosystem
small business owner laptop notebook coffee shop
small business owner laptop notebook coffee shop

Why most SMBs Are Doing AI Wrong

  • Post author:Rob Lewis
  • Post published:April 29, 2026
  • Post category:AI

Spend an afternoon on LinkedIn and you'll see a lot of small-business owners proudly posting that they "added AI" to their company. Look closer at what they actually did and…

Continue ReadingWhy most SMBs Are Doing AI Wrong
experienced executive product roadmap whiteboard
experienced executive product roadmap whiteboard

What Three Decades of PM Taught Me About Shipping AI

  • Post author:Rob Lewis
  • Post published:April 22, 2026
  • Post category:AI

I've been a product manager since 1994, three decades of shipping products in fintech (the world's first end-to-end B2B credit card encryption service), mobile (Qualcomm's BREW Managed Services and Mobile…

Continue ReadingWhat Three Decades of PM Taught Me About Shipping AI
developer workspace single laptop multiple monitors clean desk
developer workspace single laptop multiple monitors clean desk

Building Production AI as a Solo PM

  • Post author:Rob Lewis
  • Post published:April 16, 2026
  • Post category:AI/Case Study

In the last twelve months, I've built and shipped a portfolio of AI applications without an engineering team. Two are in production: a multi-domain Next.js platform with NLP-driven web enrichment,…

Continue ReadingBuilding Production AI as a Solo PM
team meeting whiteboard product strategy
team meeting whiteboard product strategy

AI Doesn’t Need More Engineers, It Needs Product Managers

  • Post author:Rob Lewis
  • Post published:April 8, 2026
  • Post category:AI

Most AI projects fail. The data on this is now reasonably clear, and the failure rate isn't dropping as the tools improve. The conventional read of the failure data is…

Continue ReadingAI Doesn’t Need More Engineers, It Needs Product Managers

Outrigger Amazing Saturday

  • Post author:Rob Lewis
  • Post published:July 14, 2008
  • Post category:Personal

Saturday morning we had Outrigger Canoe practice for everyone who didn’t race the previous weekend. Outrigger canoeing is that sport with 6 paddlers in a Hawaiian open ocean canoe with…

Continue ReadingOutrigger Amazing Saturday

Mom and Momma Mia!

  • Post author:Rob Lewis
  • Post published:August 15, 2003
  • Post category:Personal

Instead of a birthday gift, my mom and I decided to spend a weekend in Vegas. At the time, I was fairly well connected with the various casinos due to…

Continue ReadingMom and Momma Mia!
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